DON'T THINK, JUST GO FOR IT.
The term "send it" is notoriously used as a defiant pledge to perform an unlikely, inadvisable, or dangerous feat. You know, like when you finally gain the confidence to move on from the bunny hill, and you decide to send it down a black diamond.
Sure, this mindset can be dangerous, but it can also be pretty damn powerful. Especially when we use it in areas of our life that don't actually serve up the possibility of any real, tangible danger.
Wanna write a book? Send it.
Wanna get your first gym membership? Send it.
Wanna finally ask your crush on a date? Send it.
This shirt is for those of us over-thinkers who simply need to...send it. Those of us who are held back by nothing more than our own limiting beliefs. Those of us who need to stop thinking, and simply go for what we want.
For the graphic, I partnered with an incredible female artist [@muralmule on IG] to bring my vision to reality - and she nailed it. The hippo is our company mascot (he still doesn't have a name), but he's featured skiing on a blue bird day - with some retro gear to boot. Meant to symbolize those of us that wake up and make a conscious effort to have a damn good day. Those of us that refuse to let anything swallow up our light.
The shirt itself is an oversized, heavyweight (250gsm) crewneck t-shirt with dropped shoulders. It has a light vintage stone wash and light distressing (so it looks like your dad's old tee - not your grandpa's). Oh, and it's made with 100% organic cotton, too.
These shirts are NO.004 of 5 in the hippo collection. There was only 150 of these shirts made, and there will never be more.
The highest quality, most original, and most exclusive shirt you'll ever own.
*The graphic is designed to fade over the first few washes to amplify the "vintage" look.
